Print Media
We have a legacy to work with all the publications in India since 1969 and we are one of the oldest INS Accredited advertising agency. Not only that we are working with international publications. We develop strategic media planning which are based on clients’ target market, product profile, choice of the publications (National / Regional) along with ad spend, advertising page positioning and develop informative and eye soothing creatives maintaining proper size of the advertisements which are visually appealing.
Our Services:
Media Planning:
Strategically select the publications and magazines based on clients’ existing and newly approached market, targeted socio-economic class of the clients (TG) and analysis the product profile and allocate the media budget individual product and media wise. Positioning the advertisements in proper page is a key area in media planning, which help to generate maximum response. We develop entire media schedule to reach the target audience effectively and evaluate the performance of the campaign.
Creative Development:
We help to create effective ad copy and visuals, including designing for Newspaper Advertisement.
Ad Placement:
We coordinate with publication to print the advertisement in good position in the newspaper.
Campaign Management:
We manage Client’s entire newspaper advertising campaign, from planning and execution to tracking response.
Market Research:
We research the Competitor’s promotional and help to understand client’s target audience and the effectiveness of their advertising efforts.
Ready to get a best solution for your business?
We create client-wise customized advertising solutions, focusing on their brand / organizational
positioning & awareness. We are a creativity driven, integrated marketing and advertising
communication agency with an entrepreneurial legacy of 56 years. We are not volume hungry, but
focused on delivering a high quality blend of art and logic in our campaigns. We help the brands to build
meaningful relationships with real target consumers. Our creativity gets our client’s brand
extraordinary mind share of their target customers.