Electronic & Digital Media
To Advertise in Electronics Media the Key Segments are TV Channels, FM Radio & Cinema Screens.
As far as TV Channel is concerned there are a few zoners mainly News Channels (National & Regional), General Entertainment Channels, Sports Channels, Devotional Channels & Kids Channels in different languages.
FM Radio basically run on individual station wise and there are a lot of big players who have a Pan India presence.
In Captive Media vertical advertising in Theatres is highly popular and a few players who have a National presence.
Client’s Briefing & Strategy Development:
- Firstly, we understand the client’s goal, target audience, brand messaging, budget allocation and finalizing time frame of the campaign.
- Conduct market research and competitor analysis.
- Develop a comprehensive TV & Radio advertising strategy aligned with business objectives.
Develop Creative Concept & Production:
- Develop creative concepts, scripts for TV Commercial & Radio Jingle.
- Oversee Ad film making, post-production editing, voice-overs and finalization the Ad commercial.
Media Planning & Buying:
- Identify the most effective TV channels & Radio Station and time slots based on target market, budget and duration of the campaign.
- Negotiate with Media networks for the best ad rates, placements of the commercial and taking lucrative packages from media then we do ad frequency management and Media schedule.
Campaign Launch & Monitoring:
- Coordinate with Media Person to ensure timely airing, monitor broadcasts to ensure the delivery as per our given schedule.
Reporting & Analytics:
- Provide detailed reports on ad reach, frequency and viewer engagement.
- Analysis and brief to the client based on market feedback considering our entire media planning and engagement, after that we move for further campaign schedule.
Digital Media
we design and execute strategic digital advertising campaigns that drive results across all major digital platforms. Our digital promotion activities include:
Strategy & Planning:
- Identifying the client’s target audience and digital marketing objectives.
- Choosing the most effective platforms (e.g., Google, Meta, YouTube, LinkedIn, Publisher’s Digital Portals).
- Creating a media plan with clear thought regarding clicks, conversions, reach & impressions.
Creative Development:
- Designing engaging banner ads, videos and animated content.
- Crafting tailored creative to get maximum milage.
Campaign Execution & Optimization:
- Launching and monitoring live ad campaigns.
- Budget allocation and real-time bid adjustments.
- Daily/weekly optimizations based on performance data.
Performance Reporting:
- Regular analytics reports with actionable insights.
- Campaign summary with key learnings and future recommendations.
Ready to get a best solution for your business?
We create client-wise customized advertising solutions, focusing on their brand / organizational
positioning & awareness. We are a creativity driven, integrated marketing and advertising
communication agency with an entrepreneurial legacy of 56 years. We are not volume hungry, but
focused on delivering a high quality blend of art and logic in our campaigns. We help the brands to build
meaningful relationships with real target consumers. Our creativity gets our client’s brand
extraordinary mind share of their target customers.